Malt Worm

The Innocent

“MaltWorm / Sladový červ aneb nejlepší ochutnávková pivnice v Brně.”

Food & Beverage·Pub·maltworm.cz

Serves Local beer enthusiasts

MaltWormAuthenticRelaxedFriendlyLocal11/12 intel

What Drives Them

🌿

The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityCommunityCraftsmanshipExperience

Color Intelligence

Malt Worm anchors on a vivid Blue (#ccccff) as their primary brand signal, paired with Orange (#221e1b), and accented by Orange. The palette leans warm — inviting and energetic.

#fcfdff

Background

#000000

Background

#ccccff

Primary

#221e1b

Secondary

#3c342e

Accent

#544b44

Accent

warm palette(4w/2c)Blue · Orange

Typography

Headings set in MaltWorm (a display face — designed for headlines and visual impact), body in var( --e-global-typography-text-font-family ) (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

MaltWorm— HeadingsDisplay

var( --e-global-typography-primary-font-family )— secondary_headingSans Serif

var( --e-global-typography-text-font-family )— BodySans Serif

Arial— UISans Serif

Logo Anatomy

Malt Worm uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Malt Worm is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate.

Enthusiasm

80%

Confidence

75%

Warmth

70%

Technicality

50%

Humor

40%

Voice Person

first_plural

Reading Level

middle_school

CTA Style

playful

Signature Words

pivniceochutnávkovápiva

Design Playbook

Photography

candid, appetizing

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

loose

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Websitehttps://maltworm.cz

Built withWordPress

Social

facebook

Market Presence

Local market, headquartered in Brno, CZ, communicating in 2 languages.

Origin

Headquarters

Brno, CZ

Market Scope

local

Languages

cs, en

Malt Worm is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Malt Worm. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Combination Mark

IconText

Brand Codes

Dark Brown

Signature ColorSupporting

Used for the logo and website accents, creating a warm and inviting feel.

Consistency70%

WebsiteSocial

ActiveOccasional

MaltWorm

Typography CodeSupporting

Custom font used for the logo and headings.

Consistency80%

WebsiteSocial

ActiveOccasional

Worm

MascotSupporting

A cartoon worm with beer hops wrapped around it.

Consistency90%

Website

ActiveOccasional

MaltWorm Font

Typography CodeSupporting

The MaltWorm logo uses a distinctive, slightly distressed font.

Consistency80%

Website

ActiveOccasional

Cartoonish Illustration

Illustration Style CodeSupporting

The worm mascot is rendered in a cartoonish style with thick outlines and simple shading.

Consistency70%

Website

ActiveOccasional

Social Media Intelligence

Facebook

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