What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Marco Polo anchors on a vivid Yellow (#ffe201) as their primary brand signal, paired with Yellow (#fabe05), and accented by Red. The palette leans warm — inviting and energetic.
#ffe201
Primary
#fabe05
Secondary
#e1021a
Accent
#f5960a
Accent
#e83814
Accent
#ef680e
Accent
Typography
Marco Polo uses Aileron across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Marco Polo uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Marco Polo is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Informative, Location-based
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
Marco Polo is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Marco Polo. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Bright Orange
Used for the logo and key elements.
Aileron
Modern and clean font used for headings and body text.
cestovní průvodce
Repeated use of 'cestovní průvodce' (travel guide).
Social Media Intelligence
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