MARIELI
The Ruler“MARIELI. Osobní záležitost | Povlečení a jejich příběhy”
Serves Individuals seeking premium bedding and a luxurious sleep experience
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
MARIELI anchors on Blue (#152339) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#212121
Text
#152339
Primary
#000000
Background
#ffffff
Background
#616161
Accent
#e6e6e6
Accent
Typography
Headings set in dkLabDoprava (a sans-serif — clean, modern, and optimized for digital), body in DMSans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MARIELI uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MARIELI is warm and approachable, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Product Focused, Lifestyle
natural
full_color
flat
top
rounded
comfortable
Digital Footprint
Built on Shoptet, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
cs, en
MARIELI is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MARIELI. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#152339
Used as a primary color for text and design elements, creating a sophisticated and calming feel.
dkLabDoprava
Used for headings, providing a unique and stylish aesthetic.
Příběhy povlečení
Focus on the stories behind the bedding products.
Elegant packaging
Elegant packaging for bedding products.
MARIELI logo
The MARIELI logo features a serif typeface with overlapping letterforms, creating a distinctive and elegant visual signature.
Luxurious bedding
The photography style emphasizes luxurious bedding with crisp white linens, often featuring a person holding a pillow with a motivational message.
Social Media Intelligence
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