Markéta Hortová - Rehabilitace
The Caregiver“Rehabilitace”
Serves Adults seeking rehabilitation services
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Markéta Hortová - Rehabilitace anchors on a muted Blue (#cedae1) as their primary brand signal, paired with Blue (#3796d2), and accented by Orange. The palette leans cool — projecting trust and professionalism.
#cedae1
Primary
#3796d2
Secondary
#f9a746
Accent
#87b3d1
Accent
#225a8c
Accent
#5b9bd3
Accent
Typography
Headings set in Verdana (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Markéta Hortová - Rehabilitace uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Markéta Hortová - Rehabilitace is authoritative and decisive, warm and approachable, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Markéta Hortová
The brand is the name of the practitioner.
Light Blue
Used in the logo and site design.
Abstract Human Figure
The logo features an abstract representation of three human figures with circular heads and triangular bodies, suggesting collaboration and support.
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