MARS & ARMS logo

MARS & ARMS

The Outlaw
Retail·Apparel·marsarms.com

Serves Men interested in military history and outdoor activities

RobotoRuggedMasculineAdventurousBold10/12 intel

What Drives Them

The Outlaw

Challenges the status quo. Breaks rules to build better ones.

QualityDurabilityPatriotismIndividuality

Color Intelligence

MARS & ARMS anchors on a muted Red (#f4ebeb) as their primary brand signal, paired with Orange (#ffd2c2), and accented by Orange. The palette leans warm — inviting and energetic.

#ffffff

Background

#f4ebeb

Primary

#000000

Background

#ffd2c2

Secondary

#f9a03b

Accent

#f97545

Accent

warm palette(6w/0c)Red · Orange

Typography

MARS & ARMS uses Roboto across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.

Aa
RobotoBodySans Serif
Aa
RobotoHeadingsSans Serif
Aa
Robotosecondary_headingSans Serif
Aa
RobotonavigationSans Serif

Logo Anatomy

MARS & ARMS uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

MARS & ARMS is authoritative and decisive, energetic and passionate.

Confidence
80%
Enthusiasm
80%
Rebellion
60%
Warmth
50%
Technicality
50%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

direct

Signature Words

Stylový designsíla výstřeluklid lesaMars and Armsmilitary

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Nationwide presence, headquartered in Prague, CZ, communicating in 4 languages.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

national

Languages

cs, sk, en, de

MARS & ARMS is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MARS & ARMS. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Roboto

Typography CodeSupporting

Used consistently for a modern, readable feel.

Consistency95%
WebsiteSocial
ActiveOccasional

Product Focused

Photography Style CodeSupporting

Clear product shots with minimal background.

Consistency80%
WebsiteSocial
ActiveOccasional

Stylový design - síla výstřelu a klid lesa

CatchphraseSupporting

Tagline emphasizing design and outdoor themes.

Consistency70%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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