Martin Rohan - REX
The RulerServes Companies participating in exhibitions and trade fairs
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#424242
Text
#fefefe
Background
#c3c3c3
Background
#737373
Accent
#d5d4d4
Accent
#9b9b9b
Accent
Typography
Headings set in Lora (a serif — evoking tradition, authority, and print heritage), body in Arial (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Martin Rohan - REX uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Martin Rohan - REX is authoritative and decisive, cool and detached.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Martin Rohan
The brand is named after and features Martin Rohan.
Lora
Lora font used for headings, creating a classic and readable feel.
Minimalist Design
Clean and simple layout with a focus on visual presentation of exhibition projects.
REX Bold Font
The brand uses a bold, sans-serif font with a slightly rounded, blocky style for the word "REX".
Arrowhead Logo Shape
The "REX" typography is contained within a distinctive arrowhead-like shape, creating a unique visual identifier.
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