Martina Zapletalová - fotografie
The CreatorWhat Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Martina Zapletalová - fotografie anchors on a vivid Yellow (#ffcc00) as their primary brand signal, paired with Yellow (#e9c225), and accented by Yellow. The palette leans warm — inviting and energetic.
#ffcc00
Primary
#e9c225
Secondary
#d2b74b
Accent
#bdad6d
Accent
#a2a19a
Accent
#d8e4d6
Accent
Typography
Headings set in Headland One (a display face — designed for headlines and visual impact), body in Armata (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Martina Zapletalová - fotografie is authoritative and decisive, warm and approachable, energetic and passionate.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Other, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Martina Zapletalová
The brand is named after and features the founder.
Headland One
Used for headings, giving a unique and artistic feel.
Warm and Natural
Likely features natural lighting and candid shots.
Cigar Smoking Men
The image features men in formal wear smoking cigars, suggesting a sophisticated and possibly vintage-inspired photography style.
Social Media Intelligence
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