Máša
The Caregiver“Prostřednictvím občanského sdružení Máša pomáháme lidem trpícím ekzematickými a alergickými onemocněními.”
Serves Individuals with eczema and allergies
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Máša anchors on a muted Green (#c7cbbc) as their primary brand signal, paired with Red (#a6888d), and accented by Yellow. The palette leans warm — inviting and energetic.
#c7cbbc
Primary
#a6888d
Secondary
#d0df6c
Accent
#82c434
Accent
#e1e2dd
Accent
#fefefe
Background
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Inter (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Máša is warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Light Green
#82c434 used for accents and buttons.
Máša
Short, memorable name.
Frog Doctor
A green frog wearing a doctor's coat and red tie, often seen with a child.
Hand-drawn style
The website features hand-drawn style illustrations, including the logo and the frog doctor mascot.
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