Masarykův onkologický ústav
The Caregiver“Rakovinu léčíme od roku 1935. Jsme MOÚ a jsme tu pro Vás.”
Serves Patients with cancer and their families
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Masarykův onkologický ústav anchors on a vivid Orange (#f04600) as their primary brand signal, paired with Orange (#fdebe3), and accented by Yellow. The palette leans warm — inviting and energetic.
#f04600
Primary
#fdebe3
Secondary
#fcd60b
Accent
#907b77
Accent
#fbd0be
Accent
#f7a380
Accent
Typography
Headings set in Segoe UI (a sans-serif — clean, modern, and optimized for digital), body in Matter (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Masarykův onkologický ústav uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, medical.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Masarykův onkologický ústav is authoritative and decisive, warm and approachable.
first_plural
high_school
direct
Signature Words
Design Playbook
medical, clinical, patient-focused
natural
full_color
flat
top
rounded
comfortable
image
Digital Footprint
active on 5 social platforms.
Market Presence
Nationwide presence, headquartered in Brno, CZ.
CZ
Brno, CZ
national
cs
Masarykův onkologický ústav is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Masarykův onkologický ústav. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
#f04600
Used for primary buttons and accents, conveying energy and urgency.
Matter
Used for headings, providing a modern and readable style.
1935
Founding year, prominently displayed.
MOÚ
Acronym for Masarykův onkologický ústav.
MOÚ logo
The logo features the letters 'MO' stacked on top of a stylized 'U' with a slash through it, all in orange.
Social Media Intelligence
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