Městská sportovní Turnov logo

Městská sportovní Turnov

The Everyman
Sports·Sports Complex·maskova-zahrada.cz

Serves Residents of Turnov

proxima-novaCommunity-focusedReliableActiveApproachable11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

CommunitySportsmanshipAccessibilityHealth

Color Intelligence

Městská sportovní Turnov anchors on Red (#dd9883) as their primary brand signal, paired with Red (#c44735), and accented by Red. The palette leans warm — inviting and energetic.

#dd9883

Primary

#c44735

Secondary

#b61512

Accent

#f4ddd9

Accent

#d1705b

Accent

#fffefe

Background

warm palette(6w/0c)Red

Typography

Headings set in var(--font-family (a sans-serif — clean, modern, and optimized for digital), body in proxima-nova (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.

Aa
proxima-novaBodySans Serif
Aa
var(--font-familyHeadingsSans Serif
Aa
Georgiasecondary_headingSerif
Aa
ArialUISans Serif
Aa
var(--h4-font-familycaptionSans Serif
Aa
var(--h1-font-familynavigationSans Serif

Logo Anatomy

Městská sportovní Turnov uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Městská sportovní Turnov is warm and approachable, simply spoken and accessible.

Warmth
70%
Confidence
65%
Formality
60%
Enthusiasm
60%
Nostalgia
45%
Voice Person

third

Reading Level

middle_school

CTA Style

soft

Signature Words

sportovníměstskáTurnovsportovištěprovozovat

Design Playbook

Photography

action, sport

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress.

Built withWordPress

Market Presence

Local market, headquartered in Turnov, CZ.

Origin

CZ

Headquarters

Turnov, CZ

Market Scope

local

Languages

cs

Městská sportovní Turnov is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Městská sportovní Turnov. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Dusty Rose

Signature ColorSupporting

Used for accents and highlights, creating a warm and inviting feel.

Consistency75%
Website
ActiveOccasional

Proxima Nova

Typography CodeSupporting

Used for headings and body text, providing a modern and readable appearance.

Consistency85%
Website
ActiveOccasional

Lion Rampant

Cultural SymbolSupporting

A red lion rampant with a double tail, a symbol of Bohemia, is used as a logo.

Consistency90%
Website
ActiveOccasional

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