
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
MASTER TRUCK anchors on a vivid Red (#e20015) as their primary brand signal, paired with Red (#c10002), and accented by Red. The palette leans warm — inviting and energetic.
#e20015
Primary
#c10002
Secondary
#7f0000
Accent
#ffffff
Background
#000000
Background
#322e2e
Text
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MASTER TRUCK uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MASTER TRUCK is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Regional presence, based in CZ, communicating in 5 languages.
CZ
regional
cs, en, de, ru, pl
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Logo Variants

Primary Raster
Primary LogoBrand Codes
#e20015
Red used for the logo and key elements, conveying power and reliability.
Montserrat
Used for headings, providing a modern and bold appearance.
MASTER TRUCK
Emphasizes expertise in truck services.
MASTER TRUCK logo
The logo features a bold, sans-serif typeface for "MASTER TRUCK" with a distinctive double chevron graphic to the right, suggesting forward movement.
Industrial photography
The photography style emphasizes industrial settings, machinery, and the working environment, often with high contrast and a focus on texture and detail.
Social Media Intelligence
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