Matáta
The Caregiver“V našem obchůdku pořídíte mnohé užitečné drobnosti pro rodiny s dětmi a také šátky a nosítka. Výtěžek nám umožňuje připravovat pro vás nejrůznější akce.”
Serves Families with children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Matáta anchors on Pink (#880e4f) as their primary brand signal, paired with Blue (#4e586e). The palette leans warm — inviting and energetic.
#880e4f
Primary
#4e586e
Secondary
#373f51
Text
#ffffff
Background
#000000
Surface
Typography
Headings set in Exo2 Flex (a sans-serif — clean, modern, and optimized for digital), body in Open Sans Flex (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Matáta uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Matáta is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on webnode, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Matáta is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Matáta. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#880e4f
Used in the logo and as a highlight color throughout the website.
Open Sans Flex
Used for body text, creating a friendly and approachable feel.
Vítejte v rodinném centru Matáta
Welcome message on the homepage.
Stylized sun
A stylized sun is used as a recurring visual element.
Rainbow Line Figure
A simple line drawing of two figures, one holding the other, rendered in a rainbow gradient.
Candid Mother-Child
A naturalistic photo of a smiling mother wearing a flower crown, holding a baby in a sling.
Social Media Intelligence
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