What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Max-optik.eu anchors on a vivid Purple (#cb20fd) as their primary brand signal, paired with Purple (#330740), and accented by Purple. The palette leans cool — projecting trust and professionalism.
#cb20fd
Primary
#330740
Secondary
#7a1399
Accent
#f52bff
Accent
#dee4d9
Accent
#b3b7a5
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Brand Character
Max-optik.eu is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Magento.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Bright Purple
Used in the logo, website headers, and button backgrounds.
Helvetica Neue
Clean and modern font used for headings and body text, conveying a sense of clarity and professionalism.
Prominent Search Bar
Large, easily accessible search bar on the homepage for quick product finding.
Max Optik Logo
The Max Optik logo features a distinctive font with a stylized "O" that incorporates a purple circle and a curved line, creating a unique visual element.
Biotrue Packaging
The Biotrue packaging features a green and white color scheme with a stylized "Bio true" text and an image of an eye, creating a distinctive look for the product.
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