What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Maxin PRAGUE anchors on Blue (#418fde) as their primary brand signal, paired with Blue (#c1dff7), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#418fde
Primary
#c1dff7
Secondary
#b7c0c9
Accent
#dee0e4
Accent
#1d262e
Accent
#83b4e5
Accent
Typography
Headings set in Maxin-Prague-X (a display face — designed for headlines and visual impact), body in Roboto-Regular (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Maxin PRAGUE is formal and professional, authoritative and decisive, energetic and passionate — also urgent and action-driven.
third
high_school
direct
Signature Words
Design Playbook
corporate, event photography
natural
full_color
flat
horizontal
rounded
balanced
image_carousel
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Brand Codes
Prague Blue
#418fdf is used for the logo, links, and button accents, creating a consistent brand color.
Maxin-Prague-X Heading
The custom 'Maxin-Prague-X' font is used for primary headings, giving a unique brand feel.
Prague References
The brand name and imagery focus on Prague, emphasizing their local expertise.
Chaptered Services
The website uses a chaptered service presentation with touch/mouse/keyboard navigation.
Social Media Intelligence
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