What Drives Them
Color Intelligence
MAYDA anchors on a muted Pink (#d5c0c7) as their primary brand signal, paired with Yellow (#353725), and accented by Orange. The palette leans warm — inviting and energetic.
#d5c0c7
Primary
#353725
Secondary
#7a715e
Accent
#b3959a
Accent
#1d1d1b
Text
#ffffff
Background
Typography
Headings set in DINNextLTPro-Bold (a sans-serif — clean, modern, and optimized for digital), body in republic_textregular (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MAYDA uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MAYDA is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on React, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#273741
Used for text and design elements, creating a sophisticated feel.
Příjemná a nositelná česká módní značka
Tagline emphasizing the brand's focus on comfort and wearability.
Czech Made
Highlights that the brand designs, sews, and screen prints in the Czech Republic.
MAYDA logo
The MAYDA logo features a sans-serif typeface with a horizontal line bisecting the letters.
Clean, bright photography
The photography style is clean and bright, with a focus on the subject and minimal distractions.
Social Media Intelligence
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