Mc TREE, a.s.
The Ruler“Spotřebiče LORD.eu - Německá kvalita pro každou domácnost - Spotřebiče LORD”
Serves Households seeking reliable and affordable appliances
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Mc TREE, a.s. anchors on Orange (#d6992d) as their primary brand signal, paired with Orange (#d2b88d), and accented by Gray. The palette leans warm — inviting and energetic.
#000000
Text
#d6992d
Primary
#d2b88d
Secondary
#e7e6e4
Accent
#ffffff
Background
#ff5f00
Accent
Typography
Headings set in Bebas Neue (a display face — designed for headlines and visual impact), body in Poppins (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Mc TREE, a.s. uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean.
Wordmark
rectangle
Text
3/10
Brand Character
Mc TREE, a.s. is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Zürich, CH.
DE
Zürich, CH
national
cs
Mc TREE, a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Mc TREE, a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Golden Yellow
Used for accents, conveying a sense of quality and value.
Bebas Neue
Modern and bold font used for headings, giving a contemporary feel.
Acronym Naming
The brand name 'Mc TREE' is a memorable acronym.
Lord logo
The Lord logo features a distinctive 'w' superscripted next to the brand name.
Social Media Intelligence
More brands in Appliances
Explore other brands in this industry to compare visual identities.
