Mediar.cz
The Sage“Denně o médiích a marketingu”
Serves Media professionals, marketers, and industry observers
What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
Mediar.cz anchors on a vivid Yellow (#ffd600) as their primary brand signal, paired with Yellow (#9c8300), and accented by Yellow. The palette leans warm — inviting and energetic.
#ffd600
Primary
#9c8300
Secondary
#010100
Text
#6d5c00
Accent
#b49700
Accent
#dfbc00
Accent
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Noto Serif (a serif — evoking tradition, authority, and print heritage). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Mediar.cz uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Mediar.cz is formal and professional, authoritative and decisive.
third
college
direct
Signature Words
Design Playbook
journalistic, event photography
natural
full_color
flat
horizontal
rounded
loose
image
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Mediar.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Mediar.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Bright Yellow
Used in the logo and potentially other design elements.
Noto Serif
Used for body text, creating a readable feel.
Mediar wordmark
The wordmark uses a bold, sans-serif typeface with a distinctive accent mark over the 'a'.
Social Media Intelligence
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