What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
MeDiLa anchors on Orange (#eae2d5) as their primary brand signal, paired with Blue (#00a8b9), and accented by Blue. The palette balances warm and cool tones.
#eae2d5
Primary
#00a8b9
Secondary
#00ae84
Accent
#485966
Accent
#000000
Background
#75726c
Background
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MeDiLa uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MeDiLa is formal and professional, authoritative and decisive, warm and approachable.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Teal Green
The brand uses a distinctive teal green (#00a075) for its logo, buttons, and accents.
Location-Based Services
The brand names its service locations based on the city or region they are in.
Flat Illustration
The use of flat, vector-based illustrations with limited shading and simple shapes.
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