Medi optik logo

Medi optik

The Everyman
Healthcare·Optical Goods & Services·est. 2021·medioptik.cz
Open SansProfessionalReliableModernFriendly10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityCustomer ServiceInnovationAccessibility

Color Intelligence

Medi optik anchors on a vivid Blue (#0397dc) as their primary brand signal, paired with Blue (#2cb7ea), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#0397dc

Primary

#2cb7ea

Secondary

#81d0f0

Accent

#65c4ea

Accent

#0fb1ea

Accent

#bab9b9

Accent

cool palette(1w/5c)Blue · Gray

Typography

Headings set in Lato (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
LatoHeadingsSans Serif
Aa
Montserratsecondary_headingSans Serif
Aa
PoppinsnavigationSans Serif

Logo Anatomy

Medi optik uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, geometric.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleangeometric

Brand Character

Medi optik is warm and approachable, simply spoken and accessible.

Warmth
75%
Formality
65%
Confidence
60%
Enthusiasm
55%
Technicality
35%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

optikamedioptikhradec královébrýlekontaktní čočky

Design Playbook

Photography

product, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
instagram

Market Presence

Regional presence, headquartered in Pardubice, CZ.

Origin

CZ

Headquarters

Pardubice, CZ

Market Scope

regional

Languages

cs

Medi optik is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Medi optik. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: rectangle

Complexity50%
moderncleangeometric

Brand Codes

Bright Blue

Signature ColorSupporting

Used in the logo and throughout the website for links and accents, specifically #0397dc.

Consistency90%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, creating a clean and readable feel.

Consistency80%
Website
ActiveOccasional

Optika Medioptik Hradec Králové

CatchphraseSupporting

Repeated in the title tag.

Consistency70%
Website
ActiveOccasional

Medi Optik Font

Typography CodeSupporting

The logo uses a sans-serif font with a gradient color scheme, transitioning from blue to gray, and the 'optik' part is stylized with glasses forming the 'o'.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Instagram

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