Medi optik
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Medi optik anchors on a vivid Blue (#0397dc) as their primary brand signal, paired with Blue (#2cb7ea), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0397dc
Primary
#2cb7ea
Secondary
#81d0f0
Accent
#65c4ea
Accent
#0fb1ea
Accent
#bab9b9
Accent
Typography
Headings set in Lato (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Medi optik uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, geometric.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Medi optik is warm and approachable, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Regional presence, headquartered in Pardubice, CZ.
CZ
Pardubice, CZ
regional
cs
Medi optik is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Medi optik. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Bright Blue
Used in the logo and throughout the website for links and accents, specifically #0397dc.
Open Sans
Used for body text, creating a clean and readable feel.
Optika Medioptik Hradec Králové
Repeated in the title tag.
Medi Optik Font
The logo uses a sans-serif font with a gradient color scheme, transitioning from blue to gray, and the 'optik' part is stylized with glasses forming the 'o'.
Social Media Intelligence
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