MELECKY a.s.
The Innocent“Luční tráva z hor sušená pouze sluncem. 40% tráva, 60% recyklovaná buničina.”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
MELECKY a.s. anchors on a muted Orange (#51493c) as their primary brand signal. The palette leans warm — inviting and energetic.
#51493c
Primary
#91897a
Background
#f0ece8
Background
#171411
Text
#000000
Background
#706d5e
Background
Typography
Headings set in Karma (a serif — evoking tradition, authority, and print heritage), body in Work Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MELECKY a.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MELECKY a.s. is formal and professional, authoritative and decisive.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
offers dark mode.
Market Presence
Nationwide presence, headquartered in Vítkov, CZ.
CZ
Vítkov, CZ
national
cz
MELECKY a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MELECKY a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Forest Green
Used in the logo and as an accent color, representing the paper manufacturing process and sustainability.
Work Sans
Used for body text, providing a clean and modern reading experience.
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