Pavel Jurčeka - Memento mori
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Pavel Jurčeka - Memento mori anchors on Blue (#65c3f0) as their primary brand signal, paired with Blue (#bde2f1), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#65c3f0
Primary
#bde2f1
Secondary
#20a5ea
Accent
#752411
Accent
#ad857d
Accent
#fefffe
Background
Typography
Headings set in garamond (a serif — evoking tradition, authority, and print heritage), body in trebuchet (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pavel Jurčeka - Memento mori uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Pavel Jurčeka - Memento mori is authoritative and decisive, energetic and passionate.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Latin phrase
The brand name 'Memento mori' is a Latin phrase meaning 'remember you must die'.
Historical fencing
The company specializes in historical fencing.
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