Memory - pohřební služba
The Ruler“Opora v těžkých chvílích”
Serves Families experiencing loss
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Memory - pohřební služba anchors on Blue (#285f93) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#285f93
Primary
#202020
Text
#5d5e5e
Accent
#fcfcfc
Background
#464646
Text
#dadada
Accent
Typography
Headings set in Cormorant Garamond (a serif — evoking tradition, authority, and print heritage), body in Lato (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Memory - pohřební služba uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: traditional, sober, respectful.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Memory - pohřební služba is formal and professional, authoritative and decisive, warm and approachable.
third
high_school
soft
Signature Words
Design Playbook
natural, somber
soft
grayscale
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Regional presence, headquartered in České Budějovice, CZ.
CZ
České Budějovice, CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Navy Blue
Used for the logo and key elements, conveying trust and solemnity.
Cormorant Garamond
Used for headings, providing a classic and respectful look.
Opora v těžkých chvílích
Tagline emphasizing support during difficult times.
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