MERCED
The Sage“MERCED | PORADENSTVÍ V OBLASTI ŽIVOTNÍHO PROSTŘEDÍ”
Serves Businesses seeking environmental consulting services
What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
MERCED anchors on a vivid Blue (#0b55a0) as their primary brand signal, paired with Blue (#7ea5cd), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0b55a0
Primary
#7ea5cd
Secondary
#bed2e6
Accent
#437cb6
Accent
#a5c0dc
Accent
#2d6dad
Accent
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Calibri (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
MERCED is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
MERCED is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MERCED. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
0B55A0
Blue used in the logo and as a primary color throughout the website.
Helvetica
Used for headings, providing a clean and professional look.
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