Merino sport logo

Merino sport

The Ruler
Retail·Clothing·merinosport.cz

Serves Outdoor enthusiasts

open_sansregularReliablePracticalOutdoorsy11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityPerformanceComfort

Color Intelligence

Merino sport anchors on a muted Red (#513b35) as their primary brand signal, paired with Orange (#cfc8c4), and accented by Red. The palette leans warm — inviting and energetic.

#ffffff

Background

#513b35

Primary

#cfc8c4

Secondary

#80645d

Accent

#b7948b

Accent

#000000

Background

warm palette(6w/0c)Red · Orange

Typography

Aa
open_sansregularBodySans Serif
Aa
slickUISans Serif

Logo Anatomy

Merino sport uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Merino sport is warm and approachable, energetic and passionate.

Enthusiasm
75%
Warmth
70%
Confidence
65%
Technicality
50%
Formality
40%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

MerinoIcebreakerVrchlabívlnyfunkční

Design Playbook

No design patterns detected

Digital Footprint

.

Market Presence

Local market, headquartered in Vrchlabí, CZ.

Origin

CZ

Headquarters

Vrchlabí, CZ

Market Scope

local

Languages

cs

Merino sport is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Merino sport. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Earthy Brown

Signature ColorSupporting

Used in the logo and as a primary color for headings.

Consistency80%
Website
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, providing a clean and readable look.

Consistency70%
Website
ActiveOccasional

Merino Wool

Proprietary IngredientSupporting

Focus on selling products made from merino wool.

Consistency90%
Website
ActiveOccasional

Cozy lifestyle

Photography Style CodeSupporting

The photography features a cozy, lifestyle setting with a fireplace and people wearing socks, creating a warm and inviting atmosphere.

Consistency90%
Website
ActiveOccasional

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