Merkado z.s.
“Přibližujeme vám Latinskou Ameriku”
Serves People interested in Latin American culture
What Drives Them
Color Intelligence
Merkado z.s. anchors on Pink (#da1677) as their primary brand signal, paired with Pink (#ea7bb2), and accented by Pink. The palette leans warm — inviting and energetic.
#da1677
Primary
#ea7bb2
Secondary
#f6c5dd
Accent
#ffffff
Background
#be015e
Accent
#dee2e6
Accent
Typography
Headings set in var(--bs-font-sans-serif) (a sans-serif — clean, modern, and optimized for digital), body in arial (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Merkado z.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Merkado z.s. is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
Merkado z.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Merkado z.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Pink
Used as a primary color, associated with Latin American culture.
Latin American Imagery
Use of Latin American cultural symbols and imagery.
Merkado
Name evokes a Latin American marketplace.
Tropical Illustration
The image features a vibrant, flat illustration style with bold colors and simplified shapes of tropical leaves and a toucan.
Social Media Intelligence
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