MERKUR TOYS, s.r.o.
The Creator“Našli jste zlatý kupón?”
Serves Children and hobbyists interested in construction and engineering
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
MERKUR TOYS, s.r.o. anchors on a muted Red (#dfd6d5) as their primary brand signal, paired with Red (#e62028), and accented by Purple. The palette leans warm — inviting and energetic.
#dfd6d5
Primary
#e62028
Secondary
#200d58
Accent
#ffffff
Background
#000000
Background
#9c9995
Accent
Typography
Headings set in Anton (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MERKUR TOYS, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MERKUR TOYS, s.r.o. is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on framer, active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
MERKUR TOYS, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MERKUR TOYS, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#e62228
Bright red used for accents and calls to action, evoking excitement and energy.
100+ Years of Tradition
Emphasizes the long history and legacy of the Merkur brand.
Anton
Bold sans-serif font used for headings, creating a strong and playful impression.
Merkur 'M'
The letter 'M' in a rounded square is used as a logo.
Construction Toy Close-ups
Close-up product photography of Merkur construction toys, often highlighting the metallic textures and intricate details of the models.
Social Media Intelligence
More brands in Toys
Explore other brands in this industry to compare visual identities.
