Merlot d´Or logo

Merlot d´Or

The Ruler

Prodej vína online | Specialista na francouzská vína

Food & Beverage·Wine Retailer·merlot.cz

Serves Wine enthusiasts seeking premium French wines

Open SansSophisticatedTraditionalRefinedPassionate11/12 intel

What Drives Them

👑
The Ruler

Commands authority and sets the standard for the category.

QualityTraditionExcellenceAuthenticity

Color Intelligence

Merlot d´Or anchors on a muted Orange (#cac3bc) as their primary brand signal, paired with Orange (#c5ae97), and accented by Gray. The palette leans warm — inviting and energetic.

#343a37

Text

#cac3bc

Primary

#ffffff

Background

#495354

Accent

#7b796c

Accent

#c5ae97

Secondary

warm palette(4w/2c)Gray · Orange

Typography

Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
RalewayHeadingsSans Serif
Aa
Helveticasecondary_headingSans Serif
Aa
ArialUISans Serif

Logo Anatomy

Merlot d´Or uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Merlot d´Or is formal and professional, authoritative and decisive.

Confidence
80%
Formality
70%
Enthusiasm
65%
Technicality
60%
Warmth
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

vínofrancouzská vínaŠampaňskédestilátyMerlot

Design Playbook

No design patterns detected

Digital Footprint

active on 3 social platforms.

Social
instagramtwitterfacebook

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Merlot d´Or is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Merlot d´Or. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Dark Green

Signature ColorSupporting

Used for the logo and accents, conveying sophistication and quality.

Consistency80%
WebsiteSocial
ActiveOccasional

Raleway

Typography CodeSupporting

Used for headings, providing an elegant and readable experience.

Consistency70%
WebsiteSocial
ActiveOccasional

Merlot d´Or

Naming ConventionSupporting

Brand name emphasizes the type of wine and quality.

Consistency90%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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