Městská knihovna Karlovy Vary
The EverymanServes Residents of Karlovy Vary
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Městská knihovna Karlovy Vary anchors on a vivid Red (#e10411) as their primary brand signal, paired with Orange (#e4ded4), and accented by Blue. The palette leans warm — inviting and energetic.
#e10411
Primary
#e4ded4
Secondary
#00a2e3
Accent
#e80135
Accent
#00ffff
Accent
#ffffff
Background
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Městská knihovna Karlovy Vary uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Městská knihovna Karlovy Vary is warm and approachable, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
realistic, documentary
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on Drupal, active on 1 social platform.
Market Presence
Local market, headquartered in Karlovy Vary, CZ, communicating in 4 languages.
CZ
Karlovy Vary, CZ
local
en, cs, de, ru
Městská knihovna Karlovy Vary is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Městská knihovna Karlovy Vary. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Light Beige
Used as a background color throughout the website.
Bright Blue
Used for links and some headings.
Open Sans
Used for body text, creating a readable and accessible feel.
Czech Language
Primarily uses Czech language, reflecting local focus.
Social Media Intelligence
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