Městské lesy Chomutov
The Innocent“Městské lesy Chomutov, příspěvková organizace”
Serves Local community and stakeholders
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Městské lesy Chomutov anchors on a muted Green (#b8d1b9) as their primary brand signal, paired with Green (#2e3f31), and accented by Green. The palette leans cool — projecting trust and professionalism.
#b8d1b9
Primary
#2e3f31
Secondary
#cfdcd0
Accent
#e7ede3
Background
#2c652c
Accent
#97b998
Accent
Typography
Headings set in Figtrees (a sans-serif — clean, modern, and optimized for digital), body in Figtree (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Městské lesy Chomutov uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: natural, clean, simple.
Wordmark
rectangle
Text
3/10
Brand Character
Městské lesy Chomutov communicates with a balanced, middle-of-the-road voice.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Chomutov, CZ.
CZ
Chomutov, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Stylized Forest
A stylized, repeating pattern of dark green fir trees is used as a visual motif, appearing as a border or background element.
Fir Sprig Logo
The logo features a stylized fir sprig, representing the company's focus on forestry.
Stylized Pine Trees
A recurring motif of stylized, dark green pine trees forming a border at the bottom of the website.
Oval Logo Shape
The logo uses a distinctive oval shape with a dark green border.
Pine Branch Icon
The logo features a stylized pine branch icon.
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