Metalcar logo

Metalcar

The Everyman

Výkup Kovu | Kladno | Metalcar

Recycling·Recycling Services·est. 1972·metalcar.cz

Serves Local businesses and individuals needing metal recycling services

dinneuzeitgroteskltw01-_812426ReliableEstablishedPracticalLocal10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

ReliabilityExperienceCommunitySustainability

Color Intelligence

Metalcar anchors on Blue (#1926d6) as their primary brand signal, paired with Blue (#dee2ef), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#1926d6

Primary

#dee2ef

Secondary

#b3b8da

Accent

#414bba

Accent

#6e78bd

Accent

#1521b2

Accent

cool palette(0w/6c)Blue

Typography

Headings set in dinneuzeitgroteskltw01-_812426 (a sans-serif — clean, modern, and optimized for digital), body in din-next-w01-light (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
dinneuzeitgroteskltw01-_812426HeadingsSans Serif
Aa
din-next-w01-lightBodySans Serif
Aa
ArialUISans Serif
Aa
HelveticanavigationSans Serif

Logo Anatomy

Metalcar uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Metalcar is authoritative and decisive.

Confidence
80%
Formality
65%
Urgency
60%
Technicality
55%
Enthusiasm
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

výkupkovuželezaelektronikyšrotu

Design Playbook

Photography

industrial, stock

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

header

Call to Action

rounded

Spacing

loose

Hero Approach

image

Digital Footprint

Built on Wix.

Built withWix

Market Presence

Local market, headquartered in Kladno, CZ.

Origin

CZ

Headquarters

Kladno, CZ

Market Scope

local

Languages

cs

Metalcar is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Metalcar. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Royal Blue

Signature ColorSupporting

Used in the logo and as an accent color throughout the website.

Consistency85%
Website
ActiveOccasional

Founding Year 1972

Heritage ElementSupporting

Highlighting the company's long history.

Consistency90%
Website
ActiveOccasional

S-shaped logo

Signature ShapeSupporting

The logo features a stylized white 'S' shape within a dark circle, creating a distinctive and memorable mark.

Consistency90%
Website
ActiveOccasional

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