Metalco logo

Metalco

The Creator

Městský mobiliář od italských výrobců

Urban Furniture·Furniture·metalco-mobiliar.cz

Serves Municipalities and urban planners

LatoInnovativeModernDurableStylish11/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

QualityDesignSustainabilityInnovation

Color Intelligence

Metalco anchors on a muted Orange (#3b3329) as their primary brand signal, paired with Orange (#685a4a), and accented by Gray. The palette leans cool — projecting trust and professionalism.

#b2b3b7

Background

#d9dadc

Accent

#f6f6f7

Background

#c4c5c8

Background

#3b3329

Primary

#685a4a

Secondary

cool palette(2w/4c)Gray · Orange

Typography

Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
LatoBodySans Serif
Aa
Open Sanssecondary_headingSans Serif
Aa
RalewayHeadingsSans Serif

Logo Anatomy

Metalco uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Metalco is authoritative and decisive.

Confidence
70%
Enthusiasm
60%
Formality
55%
Warmth
55%
Technicality
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

městský mobiliářitalských výrobcůkvalitou a skvělým designem

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebooktwitter

Market Presence

Nationwide presence, based in IT, communicating in 2 languages.

Origin

IT

Market Scope

national

Languages

cs, en

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Orange (#ff6900)

Signature ColorSupporting

Used for accents and calls to action, conveying energy and modernity.

Consistency70%
Website
ActiveOccasional

Italian Design

Heritage ElementSupporting

Highlights the origin and design aesthetic of the furniture.

Consistency80%
WebsiteSocial
ActiveOccasional

Lato

Typography CodeSupporting

Clean and modern font, conveying professionalism and clarity.

Consistency90%
Website
ActiveOccasional

Metalco Font

Typography CodeSupporting

The Metalco logo uses a bold, sans-serif font with a modern and clean aesthetic.

Consistency90%
Website
ActiveOccasional

Curved Bench

Signature ShapeSupporting

The image features a uniquely shaped bench with smooth, flowing curves, suggesting a signature design element.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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