METROFLORA logo

METROFLORA

The Innocent
Wine & Floristry·Winery & Flower Wholesale·est. 2022·metroflora.cz
Source Sans ProTraditionalReliableApproachableQuality-focused10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityTraditionCustomer serviceSustainability

Color Intelligence

METROFLORA anchors on a muted Blue (#243642) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.

#9e9e9d

Accent

#676665

Accent

#211e1e

Text

#4e4b49

Background

#243642

Primary

#d1d1d0

Accent

warm palette(5w/1c)Gray · Blue

Typography

Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Source Sans ProBodySans Serif
Aa
Helvetica NeueHeadingsSans Serif
Aa
Helveticasecondary_headingSans Serif
Aa
ArialUISans Serif

Logo Anatomy

METROFLORA uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

METROFLORA is formal and professional, authoritative and decisive.

Confidence
80%
Formality
75%
Warmth
60%
Technicality
55%
Enthusiasm
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

Vinařstvívelkoobchodkvětins.r.o.METROFLORA

Design Playbook

Photography

Product-focused, Natural

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withwordpress
Social
facebook

Market Presence

Local market, based in CZ.

Origin

CZ

Market Scope

local

Languages

cs

METROFLORA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by METROFLORA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Dark Gray

Signature ColorSupporting

Used for the logo and some text elements, creating a sense of sophistication.

Consistency70%
WebsiteSocial
ActiveOccasional

Source Sans Pro

Typography CodeSupporting

Clean and readable font used for body text.

Consistency75%
Website
ActiveOccasional

Social Media Intelligence

Facebook