Michal Richtr s.r.o.
The InnocentServes Construction companies and individual customers needing insulating glass
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
The brand's values (Quality, Customer Service, Reliability), personality (Reliable, Practical), voice profile (high confidence, formality, and nostalgia), and key brand codes (heritage element) all point to a core positioning of dependability in their local market for glass production and installation.
Color Intelligence
Michal Richtr s.r.o. anchors on a muted Orange (#cfc8b7) as their primary brand signal, paired with Blue (#45a8d3), and accented by Orange. The palette balances warm and cool tones.
#cfc8b7
Primary
#45a8d3
Secondary
#a09474
Accent
#f5f5f5
Background
#116f8d
Accent
#7bdcb5
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Billion Web Font (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Michal Richtr s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Michal Richtr s.r.o. is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Product shots, Factory interiors
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Mokrá-Horákov, CZ.
CZ
Mokrá-Horákov, CZ
local
cs
Michal Richtr s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Michal Richtr s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Established 2016
References the founding year of 2016.
Czech Language
Website primarily in Czech, catering to a local Czech audience.
Deep Blue
The color #020381 is used in the logo and website elements.
Montserrat
Use of Montserrat font for headings and UI elements.
Rhombus Logo
The logo is a blue rhombus shape with white text and a pyramid of white triangles inside.
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