Miele
The RulerWhat Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Miele anchors on a vivid Red (#8c0013) as their primary brand signal, paired with Red (#a02c3c), and accented by Red. The palette leans warm — inviting and energetic.
#8c0013
Primary
#a02c3c
Secondary
#b8616d
Accent
#ebd2d6
Accent
#fefdfd
Background
#353534
Background
Typography
Miele uses Helvetica Neue across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Miele uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Miele is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Global presence, based in XX.
XX
global
en
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Burgundy
Used in the logo and as an accent color, specifically #8c0013.
Helvetica Neue
Used for all text, providing a clean and modern style.
Clean and Minimalist
Packaging is designed with a focus on simplicity and elegance.
Product in lifestyle setting
Miele products are photographed in a lifestyle setting, suggesting how they integrate into a home environment.
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