MIJA
The InnocentServes Homeowners seeking quality bedding and textiles
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
MIJA anchors on a muted Yellow (#c9c3ac) as their primary brand signal, paired with Green (#46502e). The palette leans warm — inviting and energetic.
#c9c3ac
Primary
#242521
Text
#46502e
Secondary
#f2f0eb
Background
#a2aeb2
Background
#787569
Background
Typography
Headings set in Times New Roman (a serif — evoking tradition, authority, and print heritage), body in Gentium Basic (a serif — evoking tradition, authority, and print heritage). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
MIJA is warm and approachable, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
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Market Presence
Local market, based in CZ.
CZ
local
cs
MIJA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MIJA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Jana Mistrová
The company is named after and run by Jana Mistrová.
Times New Roman
Used for body text, giving a classic, traditional feel.
Traditional Craftsmanship
Focus on traditional feather products and bedding.
MIJA logo
The MIJA logo is a simple sans-serif typeface, often displayed inside a circle.
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