What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Mikado anchors on a vivid Red (#fc0202) as their primary brand signal, paired with Red (#fb3f3f), and accented by Red. The palette leans warm — inviting and energetic.
#fc0202
Primary
#fb3f3f
Secondary
#fbbdbc
Accent
#fb7c7c
Accent
#fdf8f8
Background
#880e0e
Accent
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Mikado uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, dynamic, sporty.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
Mikado is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
product, action, outdoor
natural
full_color
flat
horizontal
rounded
moderate
image_carousel
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
multinational, headquartered in Łomianki, PL, communicating in 6 languages.
PL
Łomianki, PL
multinational
cs, pl, en, de, ru, fi
Mikado is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Mikado. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Mikado Red
Used in the logo and website accents, particularly in the header and for highlighting key elements.
Open Sans
Used for body text, providing a clean and readable appearance.
Passion for Fishing
Implied in the 'O NÁS' section, emphasizing their dedication to fishing.
Many Years
Mention of 'many years' establishing trends in the fishing market.
Social Media Intelligence
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