What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Mike Bike anchors on a vivid Red (#ed1d1d) as their primary brand signal, paired with Red (#f25656), and accented by Red. The palette leans warm — inviting and energetic.
#ed1d1d
Primary
#f25656
Secondary
#fbc7c7
Accent
#f79191
Accent
#eb0505
Accent
#ffffff
Background
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Mike Bike uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Mike Bike is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate.
first_singular
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Ostrava, CZ.
CZ
Ostrava, CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Bright Red
Used in the logo and for highlighting prices.
Passion for Cycling
The website highlights the founder's lifelong passion for cycling.
Mike
The brand name and origin story prominently feature the founder.
Bike Chain Link
The logo features a stylized red bike chain link, composed of three interconnected circles.
Social Media Intelligence
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