JP, Šumperk MILO rybářské potřeby
The Caregiver“Vítejte na e-shopu MILO - Milo rybářské potřeby”
Serves Fishing enthusiasts
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
JP, Šumperk MILO rybářské potřeby anchors on a vivid Red (#e30613) as their primary brand signal, paired with Blue (#1a1937), and accented by Red. The palette leans warm — inviting and energetic.
#e30613
Primary
#ffffff
Background
#1a1937
Secondary
#000000
Background
#e23825
Accent
#367f92
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
JP, Šumperk MILO rybářské potřeby uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
JP, Šumperk MILO rybářské potřeby is warm and approachable, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image_carousel
Digital Footprint
Built on myshoptet, active on 2 social platforms.
Market Presence
Local market, headquartered in Šumperk, CZ.
CZ
Šumperk, CZ
local
cs
JP, Šumperk MILO rybářské potřeby is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by JP, Šumperk MILO rybářské potřeby. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
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Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Milo Red
Used prominently in the logo and for call-to-action buttons.
Source Sans 3
Used for body text, providing a readable and modern feel.
30-year tradition
Highlights the company's 30-year history in fishing supplies.
MILO
The brand name is used as a naming convention.
MILO logo
The MILO logo features a stylized 'M' and 'ILO' in a geometric, blocky design, with the 'M' in white and 'ILO' in red.
Vášeň k rybaření
The handwritten-style font used for the slogan 'Vášeň k rybaření' (Passion for fishing) is a distinctive typographic element.
Social Media Intelligence
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