Minerály J&R
The InnocentServes Mineral collectors and enthusiasts
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Minerály J&R anchors on a muted Blue (#666c85) as their primary brand signal, paired with Blue (#2c88c6), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#666c85
Primary
#2c88c6
Secondary
#cfd0d1
Accent
#4e556d
Accent
#38383e
Text
#9ba0aa
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Minerály J&R uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, minimalist.
Wordmark
rectangle
Text
3/10
Brand Character
Minerály J&R is warm and approachable, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
product photography
natural
realistic
flat
horizontal
rounded
moderate
Digital Footprint
active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
Minerály J&R is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Minerály J&R. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Light Blue
Used in the logo and website headers.
Poppins
Modern and clean font used for headings and body text.
Karlovy Vary
References to the Karlovy Vary region and its mineral springs.
Script Logo
The logo features a stylized script font with a drop shadow effect, giving it a three-dimensional appearance.
Social Media Intelligence
Minerály Karlovy Vary. 5 482 To se mi líbí · Mluví o tom (7). http://www.mineralykarlovyvary.cz
Recent Posts
Minerály Karlovy Vary je v T. G. Masaryka 941/47, Karlovy Vary. 2 d · Karlovy Vary, Karlovarský kraj, Česká republika · Workday · Scott Dugdale · Ještě dnes poslední den, kdy můžete ulovit slevu 15% v našem kamenném obchodě při nákupu nad 1.500 Kč Není na co čekat těšíme se na Vás v pasáži T. G. Masaryka 47 Karlovy Vary Všechny reakce: 4 1 sdílení To se mi líbí Komentář
Ještě dnes poslední den, kdy můžete ulovit slevu 15% v našem kamenném obchodě při nákupu nad 1.500 Kč Není na co čekat těšíme se na Vás v pasáži T. G. Masaryka 47 Karlovy Vary
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