MIRA MAR
The Caregiver“MIRA MAR přítel vašich přátel.”
Serves Dog owners
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MIRA MAR anchors on Blue (#435997) as their primary brand signal, paired with Red (#d33a36). The palette leans warm — inviting and energetic.
#181818
Text
#7c7c7c
Background
#f2f1f1
Background
#514f48
Background
#435997
Primary
#d33a36
Secondary
Typography
Headings set in apollo (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MIRA MAR uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MIRA MAR is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
MIRA MAR is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MIRA MAR. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Tomato Red
Used for calls to action and highlighting key information.
Bow wow
Product line name for dog treats.
Family Business
Highlights the company's history as a Czech family business for over 30 years.
Bow Wow logo
The 'Bow Wow' logo uses a rounded, sans-serif typeface with a playful, slightly cartoonish feel.
Dog illustration
The dog illustration on the packaging has a simple, cartoonish style with bold outlines and expressive features.
Heart with text
A red heart with the handwritten text 'love your dog' is used as a visual element.
Social Media Intelligence
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