MIRJA, s.r.o.
The InnocentServes Men seeking classic and durable clothing
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
MIRJA focuses on providing reliable, traditionally-styled menswear, particularly for hunting and outdoor activities. Their emphasis on quality, affordability, and Czech-made heritage, combined with practical features like extended sizes, points to a core positioning around functional, time-tested apparel.
Color Intelligence
MIRJA, s.r.o. anchors on a muted Orange (#cac4b4) as their primary brand signal, paired with Orange (#e5a626), and accented by Orange. The palette leans warm — inviting and energetic.
#cac4b4
Primary
#e5a626
Secondary
#7c6a52
Accent
#48b151
Accent
#fcfbfa
Background
#31302f
Text
Typography
Primary typeface: Open Sans. Single-font system — disciplined and consistent.
Logo Anatomy
MIRJA, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MIRJA, s.r.o. is formal and professional, authoritative and decisive, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
product photography
natural
full_color
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on PrestaShop, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
MIRJA, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MIRJA, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Founding Year
References to the founding year 1993, highlighting the brand's long history.
Czech Made
Emphasis on local production and Czech craftsmanship.
Mirja logo font
The Mirja logo uses a distinctive serif font with flourishes, particularly noticeable in the 'M' and 'j'.
Crown-like flourish
The Mirja logo includes a crown-like flourish above the 'i', adding a touch of elegance and distinctiveness.
Fleur-de-lis
The Mirja logo incorporates a stylized fleur-de-lis symbol, adding a touch of classic elegance and potentially referencing heritage or tradition.
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