Miroslav Beneš - B.Neton
The Innocent“ZAHRADNÍ NÁBYTEK - ZAHRADNÍ KRBY”
Serves Homeowners, Landscapers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Miroslav Beneš - B.Neton anchors on a vivid Blue (#0465b9) as their primary brand signal, paired with Green (#24271a), and accented by Green. The palette leans cool — projecting trust and professionalism.
#0465b9
Primary
#24271a
Secondary
#e5efdf
Accent
#153453
Accent
#7da543
Accent
#3a4825
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Miroslav Beneš - B.Neton uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Miroslav Beneš - B.Neton is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
product, outdoor
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
B.Neton Blue
Used in the logo and website headers, providing a sense of reliability.
Oswald Bold
Used for headings, creating a strong and modern feel.
Product-focused
Names of products are descriptive and straightforward.
Stylized B
A stylized blue letter 'B' with a dot, used as a logo.
NETON wordmark
The word 'NETON' in a bold, sans-serif font, placed below the 'B' logo.
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