Miroslav Frühauf
The Creator“Svatební a portrétní fotograf Opava a okolí”
Serves Couples planning weddings, individuals seeking portrait photography
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Miroslav Frühauf anchors on a vivid Blue (#d5dfff) as their primary brand signal, paired with Red (#f9d6d7), and accented by Gray. The palette leans warm — inviting and energetic.
#e5e5e5
Background
#c0bebf
Accent
#d5dfff
Primary
#f9d6d7
Secondary
#d2d0d0
Background
#f4b8b9
Accent
Typography
Headings set in eb garamond (a serif — evoking tradition, authority, and print heritage), body in din-next-w01-light (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Miroslav Frühauf is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_singular
high_school
soft
Signature Words
Design Playbook
candid, natural, portrait
natural
warm
flat
top
rounded
comfortable
image
Digital Footprint
Built on Wix, active on 2 social platforms.
Market Presence
Local market, headquartered in Opava, CZ.
CZ
Opava, CZ
local
cs
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Brand Codes
Personal Brand
The website is built around the photographer's name and personal brand.
Rose Accent
The #ed1566 rose color is used for accents, buttons, and highlights throughout the site.
EB Garamond Headings
EB Garamond is used for headings, creating a classic and elegant feel.
Natural Light Portraits
The photography style emphasizes natural light and candid moments.
Czech Locale
References to Opava and Ostrava connect the brand to its local Czech market.
Social Media Intelligence
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