Mi Tierra
The Innocent“MiTierra.cz potraviny z jizni ameriky”
Serves People interested in Latin American cuisine and culture
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Mi Tierra anchors on Green (#b2d7b5) as their primary brand signal, paired with Green (#557e5e), and accented by Orange. The palette leans warm — inviting and energetic.
#b2d7b5
Primary
#cccbca
Background
#557e5e
Secondary
#c97f3c
Accent
#565354
Background
#939393
Background
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Mi Tierra uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Mi Tierra is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Shoptet, active on 3 social platforms.
Market Presence
Local market, based in CO, communicating in 2 languages.
CO
local
cs, en
Mi Tierra is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Mi Tierra. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Light Green #d6e1d4
Used as a background color on some sections of the website, creating a natural and fresh feel.
Poppins
Used for headings and body text, providing a modern and readable feel.
Latin American Products
The brand focuses on selling authentic products from Latin American countries, highlighting the culture and traditions of the region.
Country of Origin
Products are often categorized and named based on their country of origin (e.g., Colombia, Venezuela, Mexico).
Ochutnejte pravou chuť Latinské Ameriky v Česku
Tagline translates to 'Taste the true flavor of Latin America in the Czech Republic'.
Jarritos bottle
The Jarritos bottle has a distinctive glass shape and a label featuring a woman in traditional Mexican dress.
Toucan
The Mi Tierra logo features a black toucan perched above the brand name.
Social Media Intelligence
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