Mitsubishi Motors
The ExplorerServes Families and individuals seeking reliable and capable vehicles
What Drives Them
Pushes boundaries. Seeks new frontiers and experiences.
Color Intelligence
Mitsubishi Motors anchors on Red (#eb8486) as their primary brand signal, paired with Red (#e41313), and accented by Red. The palette leans warm — inviting and energetic.
#eb8486
Primary
#e41313
Secondary
#fefcfc
Background
#f2c3c4
Accent
#ec0101
Accent
#c2bdbd
Accent
Typography
Headings set in mmcbold (a sans-serif — clean, modern, and optimized for digital), body in mmcregular (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Mitsubishi Motors uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Mitsubishi Motors is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
multinational, based in JP.
JP
multinational
cs
Mitsubishi Motors is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Mitsubishi Motors. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Mitsubishi Red
Used in the logo and website accents, a strong brand identifier.
Open Sans
Used for body text, giving a clean, readable feel.
Three-diamond emblem
The Mitsubishi logo features three red diamonds arranged in a triangular formation, symbolizing reliability, integrity, and success.
Car in nature
The photography style often features cars in natural or urban environments, emphasizing their design and capabilities.
Social Media Intelligence
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