MiVo Food logo

MiVo Food

The Everyman
Food & Beverage Distribution·Beverage Distribution·mivofood.cz

Serves Restaurants, cafes, and businesses in the Czech Republic

Inter varReliableLocalEfficientApproachable11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityCustomer ServiceReliabilityLocal Focus

Color Intelligence

MiVo Food anchors on Red (#eddcda) as their primary brand signal, paired with Red (#df3c3a), and accented by Red. The palette leans warm — inviting and energetic.

#eddcda

Primary

#df3c3a

Secondary

#020303

Background

#d8a198

Accent

#f8b01c

Accent

#dc6607

Accent

warm palette(5w/1c)Red · Orange

Typography

Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Inter var (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Inter varBodySans Serif
Aa
PoppinsHeadingsSans Serif
Aa
Vidalokasecondary_headingSerif

Logo Anatomy

MiVo Food uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.

Type

Combination Mark

Primary Shape

circle

Contains

Icon + Text

Complexity

5/10

modernclean

Brand Character

MiVo Food is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Confidence
78%
Warmth
72%
Enthusiasm
68%
Nostalgia
53%
Formality
47%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

dovozdistribucenápojůobjednavkyservis

Design Playbook

Photography

product photography, stock photography

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress.

Built withWordPress

Market Presence

Regional presence, headquartered in Mírovice, CZ.

Origin

CZ

Headquarters

Mírovice, CZ

Market Scope

regional

Languages

cs

MiVo Food is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MiVo Food. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: circle

Complexity50%
modernclean

Brand Codes

Burgundy Red

Signature ColorSupporting

The #cd2653 burgundy red is used for the logo and key call-to-action buttons, providing a consistent brand color.

Consistency90%
Website
ActiveOccasional

Clean Product Grid

Ux Pattern CodeSupporting

The website uses a clean and organized product grid layout for easy browsing.

Consistency70%
Website
ActiveOccasional

Product Category Focus

Naming ConventionSupporting

Product categories are clearly defined and used consistently throughout the website.

Consistency80%
Website
ActiveOccasional

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