MK Market
The InnocentServes Healthcare professionals and institutions
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
MK Market anchors on a vivid Blue (#053d76) as their primary brand signal, paired with Blue (#a3b5c8), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#053d76
Primary
#eeefef
Background
#a3b5c8
Secondary
#333537
Text
#827b77
Accent
#cfd0d1
Accent
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Fira Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
MK Market is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
product, clinical
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
MK Market is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MK Market. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Deep Blue
Used for the website background and accents, specifically #053d76.
Fira Sans
Modern and clean font used for headings and body text.
MK
The brand uses an acronym as its name.
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