MKdoprava
The RulerServes Government agencies and private developers
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
MKdoprava anchors on a muted Blue (#7882a0) as their primary brand signal, paired with Blue (#223e88), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#7882a0
Primary
#223e88
Secondary
#445184
Accent
#dfe2e5
Background
#fefefe
Background
#c2c4cf
Accent
Typography
Headings set in Source Serif Pro (a serif — evoking tradition, authority, and print heritage), body in Roboto (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MKdoprava uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: geometric, modern, professional.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
MKdoprava is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
technical, architectural
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
MKdoprava is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MKdoprava. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Steel Blue
Used for headings and accents, conveying professionalism.
Source Serif Pro
Used for body text, providing a readable and professional feel.
Ing. Miroslav Kalina
The brand is named after the founder.
Angled banner
A dark blue angled banner with white text overlaying a blurred image.
MK doprava logo
The logo features the letters 'MK' in a bold, sans-serif font, with 'doprava' in a smaller, italicized font below, and a stylized road graphic.
MKdoprava logo font
The logo uses a bold sans-serif font for 'MK' and a lighter font for 'doprava'.
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