Městská knihovna Kladno
The Everyman“Knihovna pro celou rodinu!”
Serves Families
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Městská knihovna Kladno anchors on a muted Orange (#3f342f) as their primary brand signal, paired with Orange (#c0b6ad), and accented by Orange. The palette leans warm — inviting and energetic.
#3f342f
Primary
#ffffff
Background
#c0b6ad
Secondary
#8d7667
Accent
#000000
Background
#2a4c6e
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Městská knihovna Kladno uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, friendly.
Combination Mark
circle
Icon + Text
5/10
Brand Character
Městská knihovna Kladno is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Informative, Documentary
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, headquartered in Kladno, CZ.
CZ
Kladno, CZ
local
cs
Městská knihovna Kladno is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Městská knihovna Kladno. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
2C567E
Dark blue used for accents and headings, creating a professional and trustworthy feel.
Montserrat
Used for headings, providing a modern and readable style.
Knihovna pro celou rodinu!
Tagline emphasizing the library's appeal to families.
Products & Business
Showing 8 of 12 product images
Social Media Intelligence
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