MK KLADNO
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
MK KLADNO anchors on Pink (#d91763) as their primary brand signal, paired with Green (#7bdcb5), and accented by Gray. The palette balances warm and cool tones.
#d91763
Primary
#69636a
Accent
#7bdcb5
Secondary
#ebf1f4
Accent
#000000
Background
#dddddd
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Ubuntu (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MK KLADNO uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MK KLADNO is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Kladno, CZ.
CZ
Kladno, CZ
local
cs
MK KLADNO is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MK KLADNO. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#d91763
Bright pink color used for accents, conveying energy and passion.
Poppins
Modern sans-serif font used for headings, creating a friendly and approachable feel.
MK KLADNO
Acronym for 'Městský klub Kladno' (City Club Kladno).
MK
Short and memorable acronym used as the brand identity.
Silhouette
A silhouette of a person dancing with one arm raised.
Social Media Intelligence
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